Jay’s Content Writing and General Internet Blog

One of the biggest problems we encounter when we take on new work from clients is getting a handle on their existing content.  In fact, many times we’ll suggest that they completely scrap what they have and allow us to simply build new content from scratch, as it’ll wind up being less expensive in the long run.  However, some are simply tied to the money they’ve already spent on their content and don’t want to have to explain that their investment went down the drain.

It’s really a function of time.  In this business, we always use analogies to make points.  If you’re building a house, and notice that your contractor has already made a mess out of the foundation, is behind on the schedule and over the budget, you may get rid of that contractor.  However, when you hire a new one, you may be apt to ask him or her to simply continue with what’s been built to preserve the original money you spent.

What happens?  The new contractor has to spend time fixing the existing ‘work’ so that the rest of the project can be done.  This increases the time and expense involved.  The same holds true for content generation.  If we have to fix an existing mess, we’re bound to that mess to an extent and must make all sorts of adjustments in order to make sure we don’t just delete that content.

It’s an ongoing problem that we always try to correct.  However, if a client is wed to the existing content, we simply boost the cost estimate and generally double the deliverables schedule, as we need to protect ourselves as well.

If you’d like to find out more about how we approach new work, just to to our Web site.