Jay’s Content Writing and General Internet Blog

I guess a good place to start is to let you know why our business came about. I went to journalism school at the University of Wisconsin, and then went to law school in Oregon, so I got seven intense years of training in terms of written communication. When I finished school and gave up on the legal profession, which I despised, I came to San Diego to get into the Internet marketplace.

One of the first things I discovered was just how horrible so much of the writing was on Web sites in general. I’m not just talking about the business-driven sites, but even the news and truly enormous sites out there. It was shocking. Basically, wherever I worked, I was ultimately asked to take over most or all of the writing duties, and that’s what allowed me to learn how content writing works in conjunction with SEO strategies.

After some time doing this, I discovered that the elements one needs for content writing in order to maximize SEO don’t need to necessarily cannibalize the quality of the writing itself. Most of what I read online was either over-packed with keywords, which made the sites difficult to read, or were hard to find in the first place because no SEO thinking was behind the writing.

I eventually discovered a balance, and in future entries I may get into how I achieved that. In the meantime, the writing quality online remains poor, at least in my opinion, but that’s fine with me - it helps our company continue to grow and diversify our offerings. Once again, if you’d like to see what we do, feel free to hit our site, and you should quickly understand what we do during the day.

http://www.pointofe.com

Thanks for reading.